Sunday, June 10, 2007
Helvetica at 50
Helvetica at 50

[...]

The typeface's dominance over the past half-century, cemented by the release of Neue Helvetica in the 1980s, has now inspired a documentary, Helvetica, and exhibitions on both sides of the Atlantic.

     Bland uniformity

But not everyone is a Helvetica lover. Type "I hate Helvetica" into Google and there are forums for people who rage at the mindless "corporate chic" of this dominant font. They see it as a vehicle for social conformity through consumerism, shifting product with a great big steam-roller of neutrality.


[...]

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Bertold Brecht:   
Everything changes. You can make
A fresh start with your final breath.
But what has happened has happened. And the water
You once poured into the wine cannot be
Drained off again.
























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